Recent pet deaths have again resulted in widespread, international recalls of unsafe US dry petfood due to aflatoxin contamination. Such incidents are uncommon but cause pet owner distress, pet illness / deaths, reduce trust in safe petfood and cost your business money. With recent recalls making the news headlines, now is the time to review your skills, approach to petfood safety and risk mitigation. Ensuring your associates have skills and knowledge to recognise the risks and implement effective food safety management systems builds trust, helps protect our pets and your business.
Petfood recalls, are your raw materials management systems effective in reducing the risk?
Many businesses see raw materials risk management, as a cost to the business. However, consider the scenario of a raw materials failure destroying trust, sales, and profitability of your business. Is this a risk worth taking now or in future or are you happy to endorse the view that “It will never happen here”?
Raw materials risk management can be difficult and petfood businesses do not always have the skills or resources required to develop and effective raw materials risk management systems. Contact Synergy Petfood to discuss how we can help with raw materials training and risk management development. Our 40 years’ petfood raw material expertise can help you develop your people and systems to minimise your business risks and support growth. Investing in raw materials risk management training and technical support can help protect our pets and your business.
To help you better understand how to defend your business against raw materials food safety failures and maintain pet owner trust in supplying safe petfood, contact us to discuss how Synergy Petfood can help you develop and maintain effective raw materials hazard analysis and supplier quality assurance systems.