Supporting innovation and market growth

To support innovation, Synergy Petfood maintains and develops an extensive global network of petfood producers, ingredient manufacturers, research institutes and Universities in all regions of the world including Europe, North America, South America, Australia, and Asia. This enables us to keep updated on current knowledge and market trends within the human and petfood industries.

Technical consultancy

Technical consultancy is delivered in a friendly, approachable, consultative basis to support innovation and growth in the pet food industry.

All projects follow a stepwise approach using Plan-Do-Check-Act quality management principles. Agreed in consultation with the client, this ensures project scope is aligned with your requirements

Product Development

We specialise in wet petfood development and you benefit from product improvements that meet customer expectations, save money, or improve process efficiency.

We understand the challenges in product development and support you on your innovation journey from identification of opportunities to implementation using an agreed, stepwise technical support programme.

  • SWOT analysis
  • Petfood ingredients development
  • Model systems for benchmarking and evaluation
  • Wet petfood improvement
  • Product development and implementation

Auditing and Inspection

Synergy Petfood are experienced auditors, with over 30 years expertise in carrying out internal and supplier audits. We carry out, confidential, independent remote desk audits and in-person, on-site audit, and inspection visits at petfood producers and raw materials manufacturers. These are designed to meet client objectives and carried out against agreed reference standards

Food Safety Management Systems Development

Our clients have benefited from our support and mentoring on the journey from benchmarking to your third-party certification body audit, for systems including FEMAS and ISO22000.

We help ensure your food safety and food fraud management systems effectiveness by supporting your raw materials risk assessment and hazard analysis processes. Working with us you will benefit from over 30 years expertise in petfood raw materials risk assessment and hazard analysis, that covers the full supply chain.

  • Plan-Do-Check-Act
  • Raw materials risk assessment and hazard analysis
  • HACCP effectiveness
  • VACCP effectiveness
  • Third party certification

Quality Management Systems Development

We support petfood sector clients with their Quality Management Systems development needs. We use Plan-Do-Check-Act quality management principles to ensure that you benefit from development and implementation of effective systems.

We can also help with your systems development to demonstrate compliance with proof of authenticity, for example fish sustainability requirements. This gives your customers confidence that your fish is sustainable.

Petfood market trends

The market leading global trade publication Petfood Industry recently reported that the global petfood market is expected to grow from around $75 billion in 2019 to around $88.5 billion in 2023.

Over 10% of market leading global petfood producers listed in “Petfood Industry”, June 2020 – “Top 86 pet food companies for 2020” have benefited from the technical consultancy we provide.

Do your products and systems meet current and future expectations?

Drivers of recent and future petfood market growth are linked to on-going humanisation and premiumisation of petfood, as pet owners look for healthy longevity in their pets’ lives. To ensure we meet pet owners needs we need to innovate to ensure our ingredients, products and systems meet the standards used in human food.

These factors mean we must continue innovation in our products and systems. Contact us, to discuss how Synergy Petfood can help you on your innovation journey and keep up with a changing market.